COPYWRITING

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COPYWRITING *

GOOD GREED

A cold beverage brand that is centered around the idea of ‘mindful indulgence’. I developed the brand name and built its narrative from the ground up - one that juxtaposes two polarising concepts to perfectly capture the ideology.

Wigwam

One of India’s leading plywood brands with a diverse consumer base. I oversee the communication across their social platforms and craft targeted copy and reel ideas that resonate specifically with the Wigwam audience. I’ve also written scripts for an upcoming TVC campaign currently in development.
I’ve also served as the face of their social media, appearing in several reels - a presence that continues to date.

Kora by Nilesh Mitesh

A luxury fashion brand that celebrates fine craftsmanship. I write ad copies and captions for Kora’s performance marketing campaigns, aligning each with the brand’s refined tone.

Vega (and Axor)

India’s #1 helmet brand (and its premium cousin). I’ve written scripts for an upcoming PSA campaign and contribute to shaping their social media presence through targeted copies, reel ideas, and campaign concepts.
I occasionally step in front of the camera as well, appearing in several of their social media reels.

The Ad-Ventures of Tara

Collaborated with the in-house illustrator to pitch and eventually create a weekly satirical comic for Scratchpad that follows the life of an agency intern. Ideated and scripted every edition.

Touch925

A contemporary silver jewellery brand redefining everyday luxury. Along with ad copies and performance captions, I scripted and directed a Valentine’s Day social media campaign.

SCRIPTWRITING

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SCRIPTWRITING *

  • Token (Feature)

    The mundane, monotonal life of an Indian convenience store worker is turned upside down when he discovers that he is a character in an animated film.

    Sample

  • Foreign (TV Pilot)

    Circumstances force a conservative aspiring comedian to move from India to America. Struggling with a haunted past and the challenges of fitting in, he is forced to change who he is.

    Sample

  • Patrao (TV Pilot)

    In 1980s U.K, when a British football club is relegated and are struggling financially, they decide to take a gamble by hiring a coach from India. With racial tensions on a high, our South Asian protagonist faces a challenge to save the club, while facing discrimination on and off the field.

    Sample

  • Haji (Play)

    In a prejudiced city overrun by crime and corruption, a new savior emerges in the form of a mysterious vigilante. But will the people continue worshipping their hero if they find out that there is an outsider underneath that mask?

    Sample

  • Rick and Morty - Too Rick Too Furious (TV Spec)

    Rick and Summer get pulled into an intergalactic racing tournament with Vin Diesel and his crew. Meanwhile Morty and Jerry encounter Rick’s old vermin nemeses in the sewer.

    Sample

  • Curb Your Enthusiasm - Two Tickets to Springsteen (TV Spec)

    Larry tries to get tickets to a sold out Springsteen show, while Funkhouser’s friend Rothstein is the latest person to get offended by Larry’s rude behavior.

    Sample

  • Uncle Frank (Sketch)

    An AD Parody about an offensive android who does the dirty work for you.

    Sample

  • Truth in Comedy (Sketch)

    What happens when a young, nervous improv artist takes his senior’s advice too seriously?

    Sample
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